Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was asked a question.


I was a guest on a podcast and the host asked whether I would ever charge a fee to my newsletter subscribers.

My answer was an immediate “No.”

Sure, I might generate some revenue. But I’d lose 90% (or more) of you as a result.

I’m not in the “revenue-generating content business.”

I’m in the “share written content far and wide for free so that some of those people will eventually hire me or tell others about me business.”

It’s tempting to try and monetize every interaction.

But you have to be careful that you’re not stepping on your primary business in the process.