Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was asked about my services.


The question came from a newish client, one who had been referred to me, originally, by our mutual friend, Victoria.

She wrote:

“Our site needs some refreshed copy and I have new products coming to market where we need snappy copy writing. She [Victoria] suggested that you are the best writer she knows, and that I ask if you are interested, knowing you are likely to turn me down to stay focused on blogs and newsletter content. But I thought I’d ask…”

Here’s the thing to notice:

Despite the fact that I am known for newsletter/blog content (so much so that my client assumes that’s all I do), it doesn’t preclude people from asking you to do other, related things – or you, from doing them.

Having a niche is a front door – it brings people to you. But, by having one, it doesn’t mean that’s the only work you’ll ever do.

So, what are you known for?