Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was asked what my hourly rate is for copywriting.

I said, “I don’t have an hourly rate for anything; I price by the project.”

He said hourly pricing seems fair.

I thought, “What’s fair got to do with it?”

He said he wanted to understand the effort involved.

I thought, “What’s the difference how much effort is involved?”

Does it matter to you how many hours Bruce Springsteen practices before you pay for a concert ticket?

Does it matter to you how many miles the apple you’re eating traveled before you took a bite?

People who get paid for how hard and how long they work are called employees.

People who get paid for the value they provide are called entrepreneurs, owners and artists.

Which one do you want to be?