Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was hired by a new client.


Actually, it was my son Evan and me, for our copywriting business, CopyKatz Creative.

Do we do good work? Sure.

Do we have an unusual niche? Absolutely.

But our biggest differentiator, the one that clients and prospective clients recognize and appreciate the most, is that we offer unlimited revisions of any work we do: We’re not done until you love it.

Here’s something to notice: The thing that makes us stand out the most has nothing to do with the service itself … the appeal is in the experience of buying.

If what you’re selling looks exactly like that of the competition, how you sell it can make all the difference.