Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was invited back.

Last year, I helped organize a social event for a networking group I’ve been involved with.

Today, the group leader emailed to ask if I would be interested in doing it again.

One problem: I have not been a member of that group for nearly a year!

I don’t blame him for not noticing my absence from the monthly meetings. Each Zoom call has more than 100 attendees and it’s hard to notice what isn’t there.

But it served as a pretty good reminder that most people are too busy with their own things to pay attention to you or yours.

Which means that if you hope to keep the word-of-mouth machine working, you need to keep finding ways to stay in touch: developing content, posting on social, attending live events, etc.