Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was notified of a failure.


One year ago, I purchased the URL and built a one-page survey with questions about who in the household (man or woman) was in charge of which tasks.

Paying the bills, mowing the lawn, removing insects from the bathtub … things like that.

It was interesting, and about 100 people completed the survey. But then, rather than “going viral” as I hoped, it died like an insect in the bathtub.

Today, I was notified that the URL expired (I didn’t renew).

I tend to play it safe, so my goal for 2017 is to fail more often.

You’ll be pleased to learn that I’m well on my way.