Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

watched a three-minute YouTube video.

It was a “how to” video regarding headlight replacement (long story).

The host’s opening line was an enthusiastic, “Hi everyone!”

But here’s the thing. From my perspective, alone at my desk, there is no “everyone.” It’s just me.

So while the host may be imagining a large audience, for me it’s a bit of a disconnect.

All that to say, whether writing or speaking, try and put yourself in the shoes of your message’s recipient.

See you all next time. (You knew that was coming.)