Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

went to somebody’s web site.


I went to take a look before getting on the phone with a prospective client.

It was well done and presented him as an experienced, capable, friendly professional.

Except for one thing…

There was a live Twitter feed widget on the home page which automatically displayed his latest posts.

And, he last posted in 2019. Oops.

There’s nothing wrong with trying something and deciding to abandon it later.

But if you’ve got outdated stuff on your web site – links that don’t work, blogs that are dormant, a photo of yourself from the Clinton Administration, etc. – you need to update or delete it.

If I can’t count on you to keep track of your own business, why would I hire you to work on mine?