Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

went to the web site of someone whom I met the other day.

It was a well designed site and I was happy to see that he had a blog. A blog (and/or newsletter) is a great way for people to check you out and get a sense of what it would be like to work with you.

Uh oh. The most recent post was from November of 2013.

The only thing worse than no content is old content.

Try to keep things up to date on your site (and take down that blog if you are not able to keep it current)!

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