Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

will be going to dinner with friends.

In preparation, I will develop a list of topics based on prior conversations to make sure I don’t cover anything we have spoken about before.

I’ll also give them a heads-up regarding what I intend to talk about at future dinner meetings.

I hope you realize that I am just kidding.

Mealtime conversations, whether with friends, family, or business colleagues, are not scripted. They just happen, based on whatever is on everyone’s mind.

I recommend using the same approach when developing newsletter topics.

You don’t need (or want) an editorial calendar.

Talk about what you are interested in, what’s happening out in the world, what problems you are facing. 

That relieves you of having to plan ahead (yay!) and ensures that your content is always relevant.

P.S. In the next issue of this blog I will be discussing … never mind.