Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am writing something very complicated.


Well, it’s complicated now.

My job is to take what my client told me over the course of a one-hour phone call and simplify it into an 800-word newsletter.

At the moment, though, it feels like the contents of an IKEA box spilled on the floor. There’s a couch in there somewhere, I just have to find it.

That’s why I’m outlining the information first. Then, once I have the flow figured out, I’ll worry about the pretty words.

Writing and organizing information at the same time is hard. The more complicated the topic, the more helpful it is to outline first.