… am writing about the “Today I” message I sent you yesterday.
I began by saying that I “got a call from my neighbor, Rick.”
Actually, he’s my former neighbor, since we moved over the summer.
If I were a journalist, I would be obligated to be 100% accurate and include that fact.
But I’m not. I’m a storyteller (AKA, marketer). And stories need to lose extraneous information in the name of staying simple.
Look at your web site, your LinkedIn page, your bio.
Are you telling a story or simply reporting the facts?