Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am writing about the “Today I” message I sent you yesterday.


I began by saying that I “got a call from my neighbor, Rick.”

Actually, he’s my former neighbor, since we moved over the summer.

If I were a journalist, I would be obligated to be 100% accurate and include that fact.

But I’m not. I’m a storyteller (AKA, marketer). And stories need to lose extraneous information in the name of staying simple.

Look at your web site, your LinkedIn page, your bio.

Are you telling a story or simply reporting the facts?