Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

wrote a 1,300 word newsletter for a client.


Isn’t that too long?

Not in this case.

What matters is covering the topic well. For that newsletter, 1,300 words was exactly right.

The Wall Street Journal averages 54 pages a day. Nobody complains that it’s “too long.”

Your content is equally valuable. Focus on helping the reader and worry less about length.