It was for a client whose newsletter I publish monthly. 

This one was longer than most, but almost all of them are more than 1,000 words long.

I know, I know, “Nobody reads anymore.”

Two data points about this client’s newsletter:

#1. They are in biopharma, one of the fastest-moving, highest stakes, most time-constrained industries there is.

#2. Their newsletter consistently receives the most in-depth replies I ever see among other newsletters I’m involved in. Somebody appears to be reading it.

Stop worrying about length. Focus on writing something worth reading and you’ll see the results you are looking for.