… wrote a newsletter

that was entirely based on yesterday’s “Today I.”

Not that many years ago, I would have thought this was “not allowed.” I thought every idea I had and expressed had to be new and original.

Now I think of it differently. It’s not so much about new information, it’s about developing a consistent, coherent “platform” of my point of view. That, necessarily, involves repetition.

Today, I don’t think I’m exaggerating to say that on a given day, 80% of the words that come out of my mouth in a business context, I’ve said before.

And that’s not just okay, that’s the point. People don’t hang on every word we say or write. They miss a lot and even when they hear it in the moment, they quickly forget it.

If you want to become known for something, you have to keep saying it, in different ways and in different contexts.