Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

spent 10 minutes connecting with people on LinkedIn.


Not promoting my own stuff, just scrolling down my home page, seeing who got promoted or had a new photo or posted an interesting article.

Sometimes I congratulated someone. Sometimes I made a comment about a post. Sometimes I just said “Hey, nice to see you.”

It’s easy – and fun. And if you don’t think that’s marketing, you’re working way too hard.